Wednesday, July 31, 2019

Game Theory Essay

Game theory happens to be a branch of applied mathematics which is used in social science. Its main objective is to capture behaviors but in this case mathematically in strategic situations where the success of an individual in choice making is largely dependent on the choices that are made by other people. This is the base or the main theme that underlies in the game theory. This is the same theme that is supposed to be articulated in this article. The author ignores the fact that game theory come in different types and only expresses one type of game theory specifically zero sum and non zero sum game theory. He concentrates only on this type of game theory leaves the reader with little or no information concerning the other types of game theory. (Miller, 2003) However, in the article, the author only concentrates on only one aspect of game theory and goes ahead and offers solutions or recommendations to that one aspect that he deals with. Game theory has gone ahead and included other aspects in the line of business other than the competition. This competition was only of one individual based on the expense of the other person which was commonly referred to as zero sum games. These happen to be the only issue that is covered here by the author of this article. I can therefore say that this article fails to present all the aspects which are involved or which matters as far as game theory is concerned. I can therefore say that there is more to game theory and that the recommendations proposed may not be that effective even if implemented. Some of the recommendations may therefore be said to deviate from the core subject that is under discussion. (Barnett, 1995) However this does not mean that the article is null and void. The author in the article gives a very good example of the basic concept and the meaning of game theory. By use of the example of the two people in the article, the author paints out a clear picture of the principle of game theory and what is involved. It is clear to understand even to a person who does not have an idea of what game theory is. Further, the author gives recommendations or rather rules of what to do so that one may emerge successfully in any business that he or she may be conducting. (Barnett, 1995) The author may be said to fully address the issue to the game theory on the context that he is viewing form; that of competition. In addition, unlike in the other cases where the recommendations that are set are usually impractical, here the author sets the recommendations that are practical in real life and which if they are implemented effectively will help the two organizations succeed in their sole objective of increasing their sales or rather profits. (Miller, 2003) The author also familiarized the reader with all the factors that maybe of essence incase one is involved in the business and experiencing these types of problems. He covers a larger area other than only the game theory gives recommendations which if they are implemented, they result to implementation of the recommendations of game theory. In conclusion, even though the author fails to deal with the other types of game theories, he has completely discussed this type of game theory giving all the recommendations required which would even be applicable to the other game theories if they are implemented as directed. ? References Barnett, F. (1995). Making Game Theory Work in Practice. Wall Street Journal , A14. Miller, J. (2003). Game Theory at Work. New York: McGraw-Hill Publishers.

Tuesday, July 30, 2019

Hero

High blood pressure medications Were the fourth most prescribed (1 1 percent) and vaccines Were fifth (1 1 percent). With the exception of medications for high blood pressure, the drugs were prescribed to both men and women across all age groups. For example, one in four teens now abuse or misuse a prescription drug at least once in their lifetime. However, there is no completely accurate way to measure prescription drug abuse. The number is not that important, but the fact that many people suffer from addiction to prescription drugs is.According to the findings of some research that this paper will examine, some of the prescription medicine can cause negative effects such as pain, physical penitence, addiction, tolerance, and death. A woman by the name of Judy Tomato was prescribed a strong antibiotic in t†. ‘ice a day for five days to shift her chest infection. Her doctor didn't mention any possible side-effects. Three days later Judy woke up with an all-pervading tight feeling in the backs of both calves. Her pain was so sharp even she could barely walk. After visiting a hospital, a local doctor suspected a ruptured Achilles tendon.She didn't realize that tendon rupture can be a side-effect of taking antibiotics. Five years later, she is still suffering persistent lower leg pain and other unexplained symptoms, including pain and burning in her lower legs. ‘ PRESCRIPTION MEDICINE ABUSE AND TENDS Every year millions of prescription pills enter the illicit drug market. Enormous amounts of people in the U. S. Use prescription drugs for the wrong reasons. Nationally, the federal government spends about $13. 5 billion on the drug war, but only $70 million goes to investigate prescription drug offenses.By having an accurate dosage, a high purity level, and a lower price, prescription pills have established a place next to regular street drugs. Medical offices and pharmacies help supply a large amount of these drugs. There is no glory in catching d octors and pharmaceutical companies involved in this illegal drug trafficking. Media coverage is small due to the fact there are no guns and no bundles of case for the world to see. Sometimes action is taken, but the results are usually small. Very few doctors, dentists, and pharmacists are prosecuted annually for prescription fraud.The evidence now conclusively points to the fact that Whitney Houston has been killed by the pharmaceutical industry. ‘Whitney Houston death must serve as an urgent reminder that pills are not the answer, and that those who seek to alter their moods, physiology or biochemistry through Big Pharmacy deadly drugs are only playing Russian roulette with their lives† said coroner officials. In a research of an estimated 10 prescription frauds, one doctor received a short sentence; the other nice pleaded guilty and were put on probation. Part of the problem is that medical practitioners are usually charged under laws carrying low prison penalties.Th e laws are written allowing health care professionals to escape serious drug trafficking charges, no matter how fraudulent. About 75% of physicians convicted Of prescription rug crimes got to keep their license. Medical and pharmacy board investigators are seeking more court orders to suspend licenses after someone is arrested. 3 Addiction to prescribed drugs or to those used in treatment is term iatrogenic. The most common drugs susceptible to addiction are those prescribed for psychological problems. Some act on the mind, having low potential for abuse and dependence.Examples are anti- psychotics, anti-depressants, and lithium salts. Other, like barbiturates and amphetamines, has high potential. Amphetamines Amphetamines raise mood, increase the sense of energy and alertness, and crease appetite. A few users react oppositely, becoming drowsy, anxious, and irritable. Some people feel the need to Stay awake for long periods Of time. Medical interns and long-distance truck drivers so metimes use amphetamines for this cause. The effects wear off after a couple of hours, leaving the abuser exhausted, drowsy, and depressed.The highly addictive methamphetamine is a chemical is a chemical similar to amphetamines, but it is much more potent, longer lasting, and more harmful to the central nervous system. Methamphetamine can be prescribed medically for ADD, extreme obesity, and narcolepsy. However, because of its high potential of abuse, it is legal only by a one-time, no refillable prescription. Most methamphetamine that sells on the street is made by small illegal labs from household materials. Methamphetamine can be synthesized easily. Intravenous use of methamphetamine is usual and tolerance occurs quickly.Larger and more frequent doses become required to achieve the desired effect. A very negative outcome could be that a paranoid type Of psychosis would develop. This would cause a loss of reality and delusions of persecution. Painlessness's Painlessness's are medi cations commonly prescribed to treat anxiety and anis attacks. They were first marketed in the sass and have become the depressant of choice in many medical practices. Considered safer and less addictive than barbiturates, they now account for about one in every five prescriptions for controlled substances.They are most commonly used to sedate, induce sleep, relieve anxiety and muscle spasms, and help prevent seizures. More than a dozen painlessness's are approved for use in the United States, including Lorena (Divan), laboratory (Asana), disappear (Valid), modally (Versed), and kaleidoscope's (Labium). Symptoms of chronic use include memory loss, irritability. Appetite Suppressants Most appetite suppressants are stimulants. Patters of use and abuse vary greatly. A therapeutic dose may result in chronic daily ingestion, while use of larger quantities may cause an individual to binge or spree.The more amphetamine, like the appetite suppressant, the greater the chance is of abuse. Sto pping the use of appetite suppressants can be difficult for abusers because of withdrawal symptoms like tiredness, discomfort, or depression. These problems have caused many doctors to Stop prescribing them. COMMONLY ABUSED DRUGS Prescription drugs help patients manage pain, restore balance, control sleep crosiers, and fight obesity. However, when abused they can be incredibly dangerous. Three commonly abused prescription drugs are depressants, stimulants, avoids.Barbiturates are some of the mostly commonly prescribed CANS depressants. Some like Membrane and Nebula are prescribed to treat anxiety, tension, and sleep disorders. Painlessness's like Valid and Asana are prescribed to treat anxiety, acute stress reactions, and panic attacks. Other painlessness's like Halcyon and Promos are used for short- term treatment of sleep disorders. All of these depressants produce a beneficial drowsy or calming effect. Else over a long period of time will result in tolerance. Larger doses will th en be needed to attain the original effects.Continued use can also lead to physical dependence and withdrawal. Both barbiturates and painlessness's have the chance of being abused and should be used only as directed. Amphetamines and caffeine are stimulants used primarily to delay the onset of mental and physical fatigue. Students studying long hours for exam, like athletes who feel the drugs will improve their performance, and workers who want to stay awake on the job often use stimulants. These drug compounds are often found in diet pills which, if issued to anorexia nervous.Anorexia nervous is a pathological loss of appetite thought to be psychological in origin that is manifested in extreme dieting and excessive thinness. Caffeine is also found in many beverages, pain medications, and allergy and cold remedies. Unusually high doses, or excessive use of stimulants over long periods Of time can lead to anxiety, hallucinations, severe depression, or psychological dependence. From a strong stimulant such as cocaine to nicotine in cigarettes and caffeine in coffee and cola drinks, stimulants are an intimate part of our lives.Avoids attach to proteins in the brain, spinal cord, and gastrointestinal tract and block the perception of pain. They can also induce euphoria by affecting the brain region responsible for our perception of pleasure, Morphine is often given to patients before or after surgery to alleviate severe pain, shares codeine is used for milder analgesia (pain relief) or serious coughs. When taken as directed, prescription avoids can manage pain effectively. Side effects can include drowsiness, nausea, and constipation.If taken in a large enough doses, however, prescription avoids can result in respiratory depression or even death. The medications are not meant to be used with other substances that depress the central nervous system such as alcohol, antihistamines, barbiturates or painlessness's, as the combinations increase the risk of life-threate ning respiratory distress. Long-term use or misuse can lead to physical dependence and withdrawal symptoms if use is suddenly stopped. Withdrawal symptoms include restlessness, insomnia, diarrhea, vomiting, and involuntary leg movements.Canada and Mexico both have less Of a problem with prescription drug abuse than the US. Canada did have about the same level of prescription opiate abuse as it did heroin abuse n 2009, while Mexico prevalence of prescription drug abuse remained low. PAIN MEDICATIONS, ADDICTION AND MISUSE What is the most common reason people go to the doctor? It is pain. Doctors all over the country wonder how they can prescribe accurate medications so the patient is relieved of pain without becoming addicted to that medication. Many doctors under-prescribe powerful painkillers.They overestimate the potential for patients becoming addicted to painkillers such as morphine and codeine. When doctors limit pain medication, thousands of patients suffer needlessly. Misuse of prescription and over-the counter (ETC) drugs can often lead to psychological and physical dependence. People use increased amounts of drugs to ensure a sense of well-being while treating unrelated illnesses or health problems, or for non-medical purposes. Many medications contain alcohol and narcotics such as codeine, which can be addictive and life-threatening.Use of alcohol, a depressant, with some prescription and over-the counter drugs may inhibit or increase the drugs effectiveness and cause a loss of coordination. Combining ETC drugs with some prescription drugs can cause the similar effects or even more harmful types of reactions. 4 Deficits in cognition, vision, hearing and strength, all of which commonly occur with the aging process, could increase the likelihood of medication misuse. For example, an elderly person who is forgetful may overuse or underused medications.Similarly, an elderly individual who has difficulty with reading the instructions on the vial or has di fficulty hearing verbal instructions may take medications in a manner that deviates from the original intention. Finally, an elderly person with diminished strength, or one who has painful arthritis, may overuse (to minimize the number of painful attempts to obtain medication) or underused (avoid taking medications) because of difficulties with the medication vial. 5 FUTURE INCREASE Medication misuse and/or substance abuse is a complex problem among elderly populations.There continues to be a perception that substance abuse and misuse in the elderly is not an important public health problem for society. Most of the emphasis has been placed on the study of younger populations without an appreciation of the unique problems presented by the elderly substance user. There is a need to develop a treatment infrastructure that is sensitive to problems of older substance users. This would include education of professionals as well as that of the public at large. CONCLUSION Prescription medic ine abuse is a modern-day disease that affects millions of our population.Sometimes people become addicted to painkillers and then start abusing them. Some even lie to their doctors to get more medication. A few of the drugs being abused are barbiturates, painlessness's, amphetamines, and appetite suppressants. If people are not careful, overdose of these drugs could kill them. Even though there is little coverage of prescription drug abuse, it is continually happening. It can and does affect many in various ways. Sometimes doctors, dentists, or pharmacists are involved in illegal drug trafficking.However, if caught they receive small sentences. The elderly are also involved in medication misuse. When they take the medicine, they don't always take the right amount at the right time due to loss of sight, hearing, and strength.

Monday, July 29, 2019

Bias and Hate Crimes

Given that our society has such a dense population of different races, ethnicities, religions and sexual orientations, it is important to understand both the goals and challenges of policing and dealing with hate and bias crimes. Considering that since the beginning stages of immigration we have tried to support successful assimilation, hate and bias crimes create a huge barrier. Hate and bias crimes â€Å"occur when a perpetrator targets a victim because of his or her membership in a certain social group, usually defined by race, religion, sexual orientation, disability, ethnicity, nationality, age, gender, gender identity, or political affiliation† (en. wikipedia. org). Not only is it difficult for our society to identify this sort of crime, but it is also extremely hard to enact comprehensive laws governing the way police and society as a whole should handle these crimes. An important problem associated with bias and hate crimes is distinguishing them from other â€Å"everyday† crimes; often, the terms are used interchangeably. Law enforcement as well as the general public should understand that bias and hate crimes are in many ways the same crimes that are committed everyday, but that hate and bias crimes are committed intentionally against a person because of a certain bias and are usually much more violent. Furthermore, deciding how offenders should be identified and punished is sometimes problematic â€Å"because motivation is subjective, [and] it is often difficult for police officers to determine whether an offense was motivated by bias† (Katz, pg 301) Our constitution, as well as the laws which followed it, were written to ensure that â€Å"every citizen, regardless of race, ethnicity, gender, sexual orientation, religion, economic status, background, age, or culture [receives] the highest level of service available and equal treatment under the law† (www. wppd. org). Yet, hate and bias crimes have become such a major issue in our country that goals like high service and equality are being threatened. As a result, Congress passed the â€Å"Hate Crimes Prevention Act of 1999† on March 11, 1999. Congress developed this act due to the growing concern that â€Å"the problem of hate crimes is sufficiently serious, widespread, and interstate in nature as to warrant Federal assistance to States and local jurisdictions† (thomas. loc. gov). This concern stemmed largely from the continuing realization that â€Å"bias crimes affect victims not only physically, but also at the very core of their identity, creating a sense of ulnerability heightened beyond that normally found in crime victims†¦Such crimes violate not only society’s general concern for the security of its members and their property, but also the shared values of equality and racial and religious harmony in a multicultural society. 11 (Lawrence, pg 50-51). While the 19 99 Hate Crimes Prevention Act was a large step toward streamlining our definitions of and positions toward hate crimes, there is still a long way to go. Hate and bias crimes not only effect the individuals involved, but they also have a strong effect on our communities. Currently, one of the most effective ways of dealing with hate and bias crimes is involving the police and the punishment of those who committ them. Every state and even individual police departments currently determine their own policies when it comes to identifying and reporting bias and hate crimes. In recent years, many studies have been done in order to determine whether the adoption of uniform hate crime policies is effective at the local level. A study done in California found that â€Å"formal policies positively influence police behavior. Having a hate crime policy may increase an agency’s propensity to report hate crime by as much as 25%† (repositories. cdlib. org). Still, while this might be a helpful step, it is still tough to define, identify and fairly deal with bias crimes on a case-by-case basis. There is still no clearly-defined code given to officers concerning how to deal with hate and bias crimes, and because every situation is different and deserves individual attention, police officers are given a certain amount of discretion.

Sunday, July 28, 2019

Economic Analysis Assignment Essay Example | Topics and Well Written Essays - 750 words

Economic Analysis Assignment - Essay Example Forecast on interest rates are also an important measure to check the demand of goods in the economy, interest rates are used by the federal government to achieve higher levels of growth and also to check inflation, for this reason therefore when inflation is high in the economy we expect the federal government to raise interest rates, when interest rates are raised the cost of borrowing funds is high and therefore we do not expect the aggregate demand in the economy to rise, for this reason therefore when there is inflation in the economy we expect that firms are already aware of the policy measure to be undertaken by the government, for this reason the firm will not produce the top ten US trade partners include china, Mexico, Canada, Japan, UK, Germany, south Korea, France, Taiwan and Netherlands, the diagram below summarises the import, exports, percentage import, percentage exports of the ten countries to and fro the US: The deficit level of the top 10 countries is not consistent with the level of ranking given, the ranking however is based on total trade with the country, and total trade is achieved by adding up the total exports and total imports of the countries. The table above shows the percentage imports from the country, the ranking by percentage imports is consistent with the ranking of top ten trading partners. The diagram below summarises the various countries and their ranking regarding deficit levels, positive deficit shows that the US imports more than it imports, negative deficit shows that the US imports are less than exports: Data was retrieved from http://www.census.gov/foreign-trade/statistics/highlights/top/top0709.html#total b. Federal Reserve given the exchange rate of the yen against the dollar we can be in a position to determine the cost of box lunch each first day of the year from January 2000 to date, the exchange rate keeps on fluctuating and as the yen appreciates then the cost of box lunch becomes expensive, however when the yen depreciates the box lunch is much less expensive, below is the exchange rate of the yen against the dollar, we assume that due to the non existence of exchange rate on the first day of the year we assume that previous day exchange rate is the one that is used in the next day. The table below represents the cost of the lunch box in yen and in dollars, also gives the exchange rate

Management of acute upper gastrointestinal bleeding Research Paper

Management of acute upper gastrointestinal bleeding - Research Paper Example The management aspects appear to be directed at healthcare workers rather than patients. For instance, the article elaborately explains how scoring systems for AUGIB work. It also presents initial resuscitation processes and drugs used before enodoscopy. This information is largely useful for healthcare workers rather than AUGIB patients themselves. The article is crisp in terms of language and detailed in terms of information. Overall, the article is very informative for healthcare workers involved in the management of AUGIB. The article vaguely relates to clients with a GI bleed and cannot be used as a patient hand out. The language and medical terminology employed in the article is too complex for a lay person to understand. As already stated, the information provided by the article is helpful for healthcare workers and not for patients themselves. The article talks less about how an ordinary person can manage the illness and more about the medical interventions and management processes applied. The only section that could benefit patients is that of risk factors for AUGIB. These however are not helpful in management of the illness. The article discusses medical procedures for management of variceal and non-variceal bleeding, which are difficult for patients to understand. For instance – For oesophageal varices, variceal band ligation using elastic rubber bands (Figure 1) has been shown to be superior to sclerotherapy (i.e. the injection of sclerosing agent—similar to treatment of haemorrhoids) (Laine and Cook, 1995; Lo et al, 1997). If banding is sub-optimal or cannot be achieved, then sclerotherapy may be considered (Jalan and Hayes, 2000) (Mitra, Marrow and Nayar, 2012, p. 39). A lay person would find it hard to understand procedures such as â€Å"sclerotherapy† and terminologies such as â€Å"comorbidities†, â€Å"resuscitation†, â€Å"proton pump inhibitors (PPI)†, â€Å"aetiology†, etc. Patients would have been able to

Saturday, July 27, 2019

Issues in Global Business Essay Example | Topics and Well Written Essays - 2000 words

Issues in Global Business - Essay Example Modern franchising can perhaps best be thought of as a method of organization that combines large and small business into a single administrative unit. In a franchise system one large firm, often called the parent company, grants or sells the right to distribute its products or use its trade name and processes to a number of smaller firms2. The use of contracts in franchising also varies from the standard approaches used in domestic operations. Because of the importance of consistency across outlets (both franchised and corporate-owned), the primary research focus of franchising has been on understanding how best to ensure that the franchisee delivers the business format service as specified by the franchisor. Typically, it is believed that this can be achieved through well-designed contract mechanisms such as fees and royalties. However, contracts become more difficult to monitor and enforce in the international environment as a result of time and distance3. The use of standard contracts that is common in the domestic setting is less common internationally where contracts are usually modified for host country laws and cultural differences. Even the use of a contract often takes on a different meaning in the diverse cultural and legal environments of international business4. (Table 1). Finally, the importance of the foreign franchisee to overall operations relative to that of most individual domestic franchisees is often greater as well. First, in international franchising, the foreign franchisees are often major multinational firms rather than small, independent entrepreneurs. This may be a result of greater awareness by the larger host country firms regarding the franchisor’s business concept5. Such firms also are attractive franchisees due to their strong financial position and longevity in business making them less ‘risky’ partners in an unfamiliar business environment. In Japan, Burger King’s franchise partner is Japan Tobacco, one of

Friday, July 26, 2019

My father's song (Poem analysis) Essay Example | Topics and Well Written Essays - 1250 words

My father's song (Poem analysis) - Essay Example Their content shows different kinds of father-son relationships, though both are filled with intense bonds of love, while their forms and symbolism suggest the cycle and rhythm of life that can be distinct to every father and cultural group. Ortiz and Roethke both express intense devotions to their father, which is typical of the adoration that boys feel for their fathers, the main plot of the poems and evident in the diction that speak of their livelihoods. Ortiz remembers his father and misses him terribly. The plot of the poem talks about how he misses his father, â€Å"His voice, the slight catch,/the depth from his thin chest† (Ortiz 3-4). He misses him enough that his senses are all awakened, as if he can hear, see, and feel his father. Having the kind of memory that becomes almost physically real signifies a son’s intense devotion to his father. Furthermore, Ortiz uses diction that has rich imagery that is typical of Native American language. The â€Å"tremble of emotion† (5) and his song for his son are elements of Native American identity, where oral histories are part of everyday activities shared through songs and stories. The boy in Roethke’s poem also expresses his strong love fo r his father. He calls him â€Å"Papa,† a term of endearment, and he does not mind that he comes home drunk and dances the waltz with him, for he still â€Å"hung on† (Roethke 3) and clung to his shirt, as his Papa waltzed him roughly to bed (Roethke 16). It does not matter if Papa’s ritual is too rough for the boy; he enjoys it anyway and takes pleasure in being the center of his father’s attention. Lisa Jadwin underlines that the boy must be terrified of his father’s smell, actions, and appearance, but it does not matter. She interprets the plot of poem as one that â€Å"captures some of the fundamental joy a child experiences when playing with a parent and receiving that parents

Thursday, July 25, 2019

Protest & Reform - Protest Songs From the Civil Rights Movement Essay

Protest & Reform - Protest Songs From the Civil Rights Movement - Essay Example One person might start humming a tune and ultimately those who heard it would join in, spreading the music across the multitude of people gathered. The leaders of the Civil Rights Movement inspired many of the lyrics used in the existing gospel songs. King found many of his words from the speeches he had delivered incorporated into the music. When King explained to a group of individuals that he had woke that morning with freedom on his mind, he was later quoted in a gospel song that had been altered to reflect his comments. The message that he had delivered during his speech had been set to music and circulated throughout the communities. King’s oration â€Å"I Have A Dream† (Dlugan, 2009) may have been the inspiration for other songs that promoted the message of freedom. The songs that were used in the Civil Rights Movement stem from Negro Gospel Music. Tunes were jazzed up and lyrics were changed to accommodate the situation. By changing a few words to well-known songs, everyone could participate in a congregational setting and sing in unison at any event. While all of the songs are still sung in worship services across the United States, some of the Civil Rights lyrics have made it into Choral groups and been performed for various audiences by both children and adult groups. The following list of songs were frequently sung during the Civil Rights Era: The number of songs used during the Civil Rights Movement were not limited to just these titles. Many other songs were created to capture the attention of the media, promote unity, and create a cohesion between all individuals supporting the Civil Rights Movement. Depending on the situation or event, the song chosen was often determined by an individual in the congregation. One such event found all the prisoners at a jail singing â€Å"Hold On† and they were joined by others who heard and recognized the music. The lyrics to several of the

Wednesday, July 24, 2019

Law of Investment Assignment Example | Topics and Well Written Essays - 1750 words

Law of Investment - Assignment Example Issues under the Relevant Legislation and the Law Relating To Negligence, Contract and Fiduciary Duty It is clear that there are legal issues in this case that concern fiduciary duty and negligence law. In the first place, the case states expressly that there is a contract between Charlie and Denise, or Bandito Financial Advisors and Planners. The agreement meets all the legal elements and felicity conditions needed to make a contract. Specifically, there is an offer being advanced for an acceptance. On the one hand, Denise and her financial advisory company are extending an offer to Charlie, the offer being the issuance of financial advice. Charlie, on the other hand, remits 300,000 dollars to Denise, thereby signifying his acceptance of the offer. The advisory services offered by Denise and the money exchanged signify the cooperation, as both Denise and Charlie are of legal age and sound mind. The latter means that they have entered a legal relation. There are formalities in the ag reement, and both parties entered the agreement intentionally. Again, there is a profound aspect of certainty. The Sales of Goods Act of 1896 clearly specifies all these conditions, thereby making the agreement between Charlie and Denise a full-fledged contract. ... A prudent and reasonable legal person could have ensured that it meets all the aspects of the bargain that were in the contract. Again, according to the Australian tort law, Denise and her company will be found guilty of having used misrepresentation. Misrepresentation may, in turn, emanate from the use of deceit, defamation, negligent advice, innocent misrepresentation, passing off and injurious falsehood. In the case at hand, it is clear that Denise used injurious falsehood since she presented herself as a licensed and qualified financial advisor, yet she is not. Australian tort law is strict in relation to negligence, since it acts on both willful failure and failure that stems from an oversight (Marshal 525). In the determination of negligence, the case Jaensch v Coffey set precedence that has been followed heretofore. In this case, there must be the determination of proximity between the defendant and the plaintiff as being sufficient enough to cause injury or loss to the plaint iff. In this case, it is obvious that Charlie and Denise interacted (in order to enter a contract of financial nature). It is this interaction that directly led to Charlie’s forfeiture of his 300,000 due to Denise’s injurious falsehood. In this case, the forfeiture of the money amounts to harm. Denise also uses negligent advice to rid Charlie of his money. She, for instance, wrongly advises Charlie that upon investing 300,000 dollars he will be able to make 10% profit during the first year and 25% profit by the third year. The culpability of Denise and her advisory agency is further compounded when the concept of fiduciary is introduced. By the term fiduciary duty, it is meant that the

Tuesday, July 23, 2019

Quality Management Plan for BookTek Media Inc Essay

Quality Management Plan for BookTek Media Inc - Essay Example 5). BookTek Media Inc can use the profile of its customers to come with an online system that conforms to the needs of the customers. This means the system should allow for key word searches in multiple word combinations. This will go a long way in taking care for unexpected key word searches that the customer may use while looking for a book. Apart from being active on a 24-hour basis, the company should ensure that the system is most accessible during the period when the customers are most active (Ludwig-Becker, 2008, p.10). Since BookTek has been having an almost perfect interaction with its customers, the online system must ensure this level of interaction is maintained. Thus, the ordering system will have an option where the customer can leave a message and that message will be responded to within a specified period depending on the agency of the message. BookTek should also consider using effective and informed purchasing decision-making through subject-specific acquisition pro files, digitized preview information and list of recommendations tailored to the requirements of the customer (Phillips, 2011, p. 11). The ordering system should allow the customers to have a look at the content pages of the material that they want to order. BookTek will also require an ordering system that seamlessly integrates and displays updated bibliographic metadata in real-time mode directly on the company’s website. Quality management in an online environment can be challenging especially where the company offering the services does not know the kind of customers that are going to require its products. The ordering system that BookTek is going to implement should thus allow for a multilingual catalogue search in specialist titles that must be finely differentiated using the sub-categories in subjects (Fox, 2009, p. 5). Therefore, to ensure quality of service delivery, the system that BookTek Media is going to implement must provide filters that distinguish the type of work available, media type, language, and the subject category. The ordering system for BookTek will need to provide mechanisms through which the company can communicate with the customer and vice versa (Scott, 2010, p. 24). Thus, BookTek Media must employ alerting services such as RSS feeds. Consequently, BookTek Media will use the customer feedback information as a yardstick in evaluating the success of its products to the customers and identify ways of improving the system. In order to remain competitive in the online book market, BookTek will require to integrate web interfaces in its ordering system that assist the customer service team to organize the selection of important criteria with a view of creating a personalized list of books and materials that are available in the store. For instance, the system may consider using web-based services like Web2Print expo facility that allows for a direct combination of books a specific bookseller or buyer (Mould, 2006, p. 3). The faci lity also should allow for automated delivery of information to the customer after subscription so that such customers remain informed about the new arrivals (Phillips, 2011, p. 14). Case Study 2 Demand for cash (D = $ 17,000 per day = $ 5,185,000 per year â€Å"305 working day†). Interest rate currently charged (CC = 9% â€Å"0.09†). Charges a loan origination fee (CO = $ 1200 Plus P1= 2.25%â€Å"0.0225†) If she take $500,000 or more the Bank will lower the loan origination fee from 2.25% to / P2=2% â€Å"0.02†). Loan takes (L= 15 day). Economic order quantity (EOQ): Q =  =  Q=$371,842.26 Loan amount per lone. No. of loans per year: Number of loans =  =  = 13.94 (14 Loans per year).

Investment and Selling Price Essay Example for Free

Investment and Selling Price Essay Turnhilm, Inc. is considering adding a small electric mower to its product line. Management believes that in order to be competitive, the mower cannot be priced above $139. The company requires a minimum return of 25% on its investments. Launching the new product would require an investment of $8,000,000. Sales are expected to be 40,000 units of the mower per year. Required: Compute the target cost of a mower. 57. The management of Hettler Corporation would like to set the selling price on a new product using the absorption costing approach to cost-plus pricing. The companys accounting department has supplied the following estimates for the new product: Management plans to produce and sell 4,000 units of the new product annually. The new product would require an investment of $643,000 and has a required return on investment of 20%. Required: a. Determine the unit product cost for the new product. b. Determine the markup percentage on absorption cost for the new product. c. Determine the target selling price for the new product using the absorption costing approach. 58. Bourret Corporation is introducing a new product whose direct materials cost is $42 per unit, direct labor cost is $16 per unit, variable manufacturing overhead is $9 per unit, and variable selling and administrative expense is $3 per unit. The annual fixed manufacturing overhead associated with the product is $84,000 and its annual fixed selling and administrative expense is $16,000. Management plans to produce and sell 4,000 units of the new product annually. The new product would require an investment of $1,022,400 and has a required return on investment of 10%. Management would like to set the selling price on a new product using the absorption costing approach to cost-plus pricing. Required: a. Determine the unit product cost for the new product. b. Determine the markup percentage on absorption cost for the new product. c. Determine the target selling price for the new product using the absorption costing approach.

Monday, July 22, 2019

Comparing poems Essay Example for Free

Comparing poems Essay In this essay I am going to compare the way the theme of racism is dealt with in the poems Half caste and nothings changed. I will analyse the poems and then compare them. The things I will be comparing are the similarities and differences, the layout and also the use of language. I will be looking at both of the authors Tatamkhula Africa (Nothings Changed) and John Agard (Half caste) intentions and then decide which one of the poems I think is most effective. I am going to begin with a comparison of the purposes of the two poems. Nothings changed is about a black man looking back at his childhood and realising that nothings changed, he is upset about this as although segregation is said to have gone, he feels as if it is the same as before. Half-caste is about a mixed race man who is asking for an explanation for why they are treated like half a person. He refuses to be called half-caste as he finds it offensive. In both of these poems, the writer is dealing with the issues of racism. The two writers are expressing their anger and want the readers to take notice of how they feel. The two writers both use repetition throughout the poem. Tatamkhula used the phrase nothings changed as both the title and the ending of the poem, this emphasises the fact that his whole poem is based on the fact that he feels that nothing has changed in his life, mainly on the aspect of the way black people are treated. John repeats explain yuslef a number of times throughout the poem, he says this because his main aim of the poem is for people to explain themselves. These both are examples of repetition used by the writers to emphasise on their point that they want to get out by writing their poem. The two writers have a completely different style of writing. In nothings changed the writer uses standard use of English as he is happy to write this way. On the other hand the writer of half caste writes the words in slang. Clearly he wants to show the reader that he is what he is and is not going to change for anyone.  Tatamkhula compares a black person like himself to an amiable weed, he is doing this as he feels that both black people and amiable weeds are not cared for. Also he believes they are not wanted. He then later compares a white person to the opposite, a red rose, this maybe because he thinks that a lot of care is taken into caring for a red rose and also the white people. Here Tatamkhula expresses himself through metaphors and he does so continuously throughout the poem. Johns use of language happens to be really strong. He shows straight away that he is extremely angry. An example of this is that he said could have said you can come back tomorrow and listen my other half of my story if you want, however instead he demands the reader yu must come back tomorrow. The must emphasises that the writer is serious.  Both of these writers use different type of writing to express the way they feel. Tatamkhula effectively uses metaphors to compare what he feels like and what other people are being treated as. Johns strong use of language makes his poem more effective as he is showing exactly how he feels in the first instant. Both writers intentions are similar. They both want the reader to think about and understand what they are going through. They want these problems of racism to stop. Tatamkhula writes about what he sees and feels. An example of this is when writes I press my nose to the dear panes. Here he is on the other side of the glass from were the white people are sitting. This shows that he is separated from the people. He expresses that although segregation has said to be gone, it is still there. He can see the white people through the glass, however the glass is like a border where he can not pass only because of his colour. John Agard throughout the poem is writing as if he is speaking to the reader. It seems as if he is having a conversation with the reader, excuse me, I believe that this makes it more interesting, and also encourages the reader to take it more seriously.  He often uses the term half-caste to outsmart people who use this term. Although he uses slang he shows that he is aware of the things going an around the world. He says yu mean when Picasso mix red an green is a half-caste canvas. This is an example of him having good knowledge and yet outsmarting the term half-caste. Here he is arguing that if Picassos paintings can be a mixture of red and green, why cant he be a mixture of races without being treated as half of a person. Tatamkhula explains how they are treated differently with the example of their food. At the whites only inn there is crushed ice, linen falls these both show expense and luxury items. He then compares this with what he is used to which is bunny chows and plastic table tops This clearly shows that this is not an expensive place, yet more shows it is a cheap place. He then adds further Wipe your fingers on your jeans this shows that he is used to doing this, and yet is proud of doing it. He is not ashamed to express the way he is living and feeling. Both writers express their anger continuously through out the poem. They obviously want things to change, and want to be treated equally as everyone else. They express there feelings in form of a poem which they want people to take notice of, and maybe if they are the ones who are causing or doing something to make them feel like this, they would want them to stop instantly.  In my opinion I strongly believe that Nothings changed is far more effective. I think this because it expresses more how he feels and what he is going through. Although Half-Caste also expresses the writers feelings it is not as effective. This may be because Tatumkhula uses many examples of what he feels like and how he is treated differently.

Sunday, July 21, 2019

Culture And Training And Development Management Essay

Culture And Training And Development Management Essay Culture is a group, which shapes a persons values and identity. A single term used to define a particular culture is often exclusive. Cultural identities can stem from the following differences: race, ethnicity, gender, class, religion, country of origin, and geographic region. Culture is the lens through which you view the world. It is central to what you see, how you make sense of what you see, and how you express yourself. It is recognized by all multinational companies that global human resource management is critical for success in todays competitive world. The reasons for this are many including their integral involvement in facilitating the success of expatriate assignments (Bonache and Fernandez, 1999; Scullion, 1999; Stroh and Caligiuri, 1998). The picture comparing to 1990s have changed radically, rapid globalization of companies has brought the need for effective international assignments and relatively increased need of expatriates. There are three major factors that effect this change; first is the changing nature of international companies with joint ventures with global companies and emergence of small and medium size companies as the key industry players. Secondly the change in host locations decreases the number of expatriates that are ready to move with various concerns. Thirdly, the changing nature of international assignment themselves (Bartlett and Ghoshal, 1989) Success and failure of a global assignment is greatly influenced by an expatriates cross cultural adjustment to the host country. For instance cross cultural adjustment is positively related to performance on the employees assignment and negatively related to premature termination of the assignment (Black, 1988; Caligiuri, 1997). There are many companies in this modern and developed technology world that prefer to train the employees prior to assign them an international work. According to Ashamalla (1997) for more than twenty years cross-cultural training had been advocated as a means of facilitating effective cross-cultural interactions and adjustments. Training can be defined as an intervention that is aimed to increase the knowledge and skills of individuals, so as to help them perform better and professionally. There are many types of training practices in todays world; the type of practice in a company depends on the kind of industry and technological needs of the company. Out of many methods the most crucial and important training is intercultural training process (Kealey, D. J, Protheroe, D, 1995) The development of effective international strategies is termed as the major determinant of success of an international business. A research on expatriate management by Harvey (1998) indicates that, any kind of underperformance of an international assignee could be extremely costly for employees in career terms. It is also suggested that companies with global operations need implement sophisticated policies while pre move in certain areas like selection procedures for international assignments and cross-cultural training for both employees and their dependents. Failure in pay enough attention to either of the areas could lead to failure in the expatriation. Training in cross-cultural context can be defined as a procedure that is intended to improve individuals ability to cope up and adjust in a foreign environment (Baliga and Baker, 1985). The reasons given by many companies for not providing proper cross-cultural training to their employees before international move or provide the s tudy on a selective basis is lack of proven effectiveness. Course design using the learning diamond [online image] Tung (1982) has classified the training programs in cross-cultural contexts into six categories that include: Training on factual information about geography, climate, schools etc. Cultural orientation training i.e. information about cultural institutions and country values Cultural assimilation training, with brief episodes of intercultural encounters Language training Sensitivity training Training for managing emotional stress of living and working with people from different cultures. Another essential element to be considered for a cross-cultural training as a process is to understand the regulated steps to be followed in making the process successful. Objectives of training- Why Train? A well planned and tailored goal needs are needed for companies to analyze before setting up the training process (Ronen, 1990; Rhinesmith, 1993). Cross-cultural training should be designed ensuring that the performance, adjustment and development areas are covered. Many training programs these days are primarily focusing on the adjustment factor, that is, any employee with lot of patience and has lot of adjustment nature is considered as qualified for the international move. But adjustment does not necessarily ensure that they adapt to the culture and perform according to the business objectives. Organization need to draw dimensions that require employees to develop trust relationships with people of different backgrounds and values, their ability to communicate well, collaborative approach, ability to negotiate and cultural competence play a key role in setting task objectives (Gerrity, 1993). In the need of success and to avoid failure cross-cultural program objectives should be crafted to help assignees to (1) manage change-personal-professional transition (2) Manage the cultural differences; and (3) Manage their professional responsibilities (Marquardt Engel, 1993). Managing change includes the ability of the assignee in being flexible and adjustments towards culture. The impact of the change on the employee, family and friends includes creation of a personal and professional action plan to manage change. The plan also adds to make the employee aware that repatriation plan is also a part of managing his/her assignment. Managing the cultural differences includes; understanding of culture, shapes of culture, expectations and assumptions, understanding and applying frameworks basing on the cultural interactions and develop skills to reconcile differences, gaining practical information about host country are the important aspects in managing cultural differences Managing professional responsibilities include; applying information and insights required in the program to accomplish the objectives, understanding business objectives and job responsibilities in the host country, adapting the individual style and effective local approach. Trainees-Who should be trained? For any international assignment is very important for the family of the assignee should be trained along with the assignee as a supportive family atmosphere plays a very important role in a successful international assignment. The spouse of the assignee more certainly faces lot of challenges in the host county while the employee usually sustains himself with the routine job functions. The challenges involves in setting up households, negotiation with local shops, transportation, services etc with an unfamiliar language which are basing on the confidence levels of the partner. Duel career issue makes the situation more critical when faced with displacement and uncertainty; the partner may feel ambivalent about the changes and the chances of getting worried to find employment, or acceptable substitutes for employment, in the very likely event that work will not be available abroad. Childrens education and social adaption also effect the familys ability to adjust in the host country (P ascoe, 1992, Osland, 1995). All the above needs of the family to understand the culture makes it important to undergo training prior to the assignment. Program components-Cross-Cultural training programs There are many major key elements to make a successful training program at a cross-cultural context that includes assessment of basic needs, content, design and methodology, duration and timing, trainers and quality of end result. A through need of the employee, spouse, children and HR liaison is suggested requirement for a company to conclude on the training needs (Brislin Yoshida, 1994). It is also required to assess the assignees past international experience, job role and responsibilities, family dynamics, special interests etc. to make the training objective more clearly in both verbal and written forms. The content of the program should include general awareness, planning of placement, transition and stress management, life style adjustment, repatriation process (Kohls Brussow, 1995) A deductive approach to cross cultural training method is preferred as the information can be applier more logically and reasonably to specific situations, whereas with an inductive approach, generalizations made from specific information may be invalid, and lead to inappropriate choices and behaviors on the part of the assignees (Andersen, 1985). A variety of methods can be used to train the assignees and family basing on the needs of assessment like role plays, case studies, presentations, filed work, lectures etc. Immersion approach Assessment centre Field Experiments Simulations Sensitivity training Extensive language training Affective approach Culture assimilator training Role playing Critical incidents Cases Stress reducing training Moderate language training Information-giving approach Area briefing Cultural briefings Films/books/videos Use of interpreters Survival-level language training Low Moderate High Length 1 month 2-12 1-3 of stay or less months years High Level of rigor Low Length of training 1-2 months+ 1-4 weeks Less than a week Training can be provided prior to departure or after the arrival in the destination or both depending on the necessity. Pre departure training allows the family to have a realistic knowledge about the host country with basic understanding of culture and ethics. Post arrival training allows the family to clarify internal, geographical social queries. HR can reduce the possibility of expatriates failures by flying out the employee and family over to location to check out if they would like to stay. Based on the duration of the assignment HR can put up various training schedules based on the tenure of the assignment as shown in figure below, by Mendenhall, E. Dunbar, and G. Oddou, (1987) Studies indicate that the essential components of pre-departure training programs that contribute to a smooth transition to a foreign location include cultural awareness training, preliminary visits, language instruction and assistance with practical day-to-day matters. Trainers and training team include specialists and are experts to develop and deliver a program. The trainer act as the coach, educator, facilitator, counselor, moderator, and cultural role model for the participants. Quality assurance include results and outcomes of the program that include program evaluations, written documentation of results and liaison meeting between employees and trainers to justify the report. Many leading firms recognized that while there existing numbers of good training firms and many excellent training consultants to choose from, it is important to investigate carefully these credentials and capabilities. If the process is competently managed and executed well developed, training will become a key intervention in promoting success to the assignment and increase the return on investment for employees, family members and companies abroad. Training Measurement One of the key important elements of providing an effective learning is the ability to identify the training participants have changed their behavior according to the prescribed course objectives and as a continuation weather they will be able to transfer their behavior to the work environment (Hilary H and Savita K, 2000). A well designed training initiative may enhance the learning process of international assignee and thus facilitate cross-cultural interactions and cross-cultural adjustment (Black Gregersen, 1991; Caligiuri, Phillips, Lazarova, Tarique, Burgi, 2001). To understand a systematic approach in designing cross-cultural training initiatives Tarique and Caligiuri (2003) propose a five-phase process as a general strategy to follow in designing effective cross-cultural training initiatives. The five phases are: Understanding and identifying the type of global assignment for which the training is needed? Determining the cross-cultural training needs from the view of organization, assignment and individual Establishing the training needs basing on the goals and objectives of the organization. Finalizing the training program Ultimate effectiveness of the cross-cultural training program and results. Gudykunst, et al., (1996) proposes that future research on these phases is the important area of investigation when performing a training program. A better understanding on the limits and generalizability across organizational cultural, national and individual context for cross-cultural training is also an important area. The strength of the discussion tightens when the individuals high on openness to global experience, extroversion and agreeableness and early international travel experience adds value for more effective training and development comparing to individuals that are less on these traits. According to the recent review of cross-cultural training evaluation studies Mendenhall et al, (2004) stated that Cross-cultural training seems to be effective in enhancing knowledge and trainee satisfaction but seems to be less effective in changing behaviors and attitudes, or in improving adjustment and performance. Conclusion When going for an overseas assignment there are various considerations to be made. Often seen is that the expatriate receives the training but not the spouse and family. It has to be understood that spouse and family are the major contributors for the assignment success. Some companies do not impart cross culture training for the spouse and family as they think its an added cost and not essential. This is a wrong thinking. Cross-cultural training provides incoming and outgoing expatriate families a chance to study up on what is coming, and how best to approach the new reality. One of the reasons for the expatriate assignment failure is that the family and spouse cannot cope with the new environment. This coping up of the new environment occurs when there is no cross culture training given. From the above scenarios it can be seen or concluded that cross culture training is important for the spouse and family and it leads to the expatriate assignment a success in any part of the world. To sum up Cross Culture Training has to be imparted to the spouse and family for an overseas assignment. Companies need to invest more on cross-cultural training especially in terms of the immersion and affective approaches. The value of providing a comprehensive training program could reduce the failure of assignments or pre-mature assignments. Cross-cultural training enhanced peoples ability to deal with conflicts that arise within multicultural teams. To ensure success in business, many organizations used cross-cultural training to improve their managers cross- cultural effectiveness and enhance their communication skills. From the research it is discovered that crossing cultures is extremely difficult and requires the right kind of training. Cultural diversity in a work group provides both impunities and difficulties. When manages successfully, it brings economic benefits. For organizations that send managers on foreign assignments. The cost can be high, as those managers need to adjust to their new environment. Cross-cultural training is useful and worthy which can deal with conflicts that arise within multicultural.

Saturday, July 20, 2019

Patriot Act Essay -- Politics Foreign Affairs Safety Terrorism Essays

Patriot Act "We're dealing with terrorists who operate by highly sophisticated methods and technologies, some of which were not even available when our existing laws were written. The bill before me accounts for the new realities and dangers posed by modern terrorists. It will help law enforcement to identify, dismantle, disrupt, and punish terrorists before they strike," (President George W. Bush at signing of Patriot Act, 2001). The terrorists of today cannot be reasoned with. We must do whatever necessary to ensure that there never will be another September 11th. Since the enactment of the Patriot Act, there have not been any major acts of terrorism committed on U.S. soil. If the Act had been established earlier, perhaps the tragedy of September 11th would have been prevented. The Patriot Act has applied common sense knowledge and resources to law enforcement, making it easier for them to seize terrorists before they strike. The Patriot Act, however, has stirred up controversies amongst those who believe it to be a violation of our civil liberties. The ACLU (American Civil Liberties Union) argues that the Patriot Act not only fails to make us a safer nation, but also a less free one. They believe that it does not uphold our fundamental rights and freedoms. They want Congress to limit the sharing of information through wiretapping between the government, so as to preserve their privacy. The ACLU also believes the F.B.I., has been given too long a leash, that the Patriot Act has overstepped its boundaries. The ACLU has issued eighteen sheets, written dozens of letters to Congress and the Bush administration, and made hundreds of TV and radio appearances, calling on Congress to "defend the fundamental rights and freedoms that distinguish us from repressive societies in other parts of the world." The Patriot Act, however, violates none of these liberties and is a key source in protecting our freedom. If we do not fight back against terrorists who want to take over this land, we will be no different from other repressed societies. It is our determination and strength that has set us apart from the rest of the world. The attack on September 11th stirred up a desire in Americans to want to protect and defend this nation. The Patriot Act is a tool for defending our fundamental rights and freedoms from and enemy who will show no mercy. Terrorists are e... ...make the provisions of the Patriot Act more permanent and secure. We have let the terrorists go far beyond our reach. They are now embedded into all sections of our cultures. We can trust no one and must do whatever necessary to ensure that there will never be another event like September 11th. The actions we take today will affect who we are tomorrow. What we so now will form the future of this nation. The religion of the terrorists is to destroy Americans for a greater reward in their heaven. They are relentless and will stop at nothing. We, therefore, must always be vigilant and on guard, and support the Patriot Act. The Patriot Act lets us rest assured that future generations will live in a safe and free world. Works Cited: ACLU of Northern California. (Online) Available http://www.aclunc.org. February 23,2003 National ACLU. (Online) Available http://aclu.org/Files/openFile.cfm?id+10897, December 17,2002. President Bush's remarks on signing USA-Patriot Act. (Online) Available www.whitehouse.gov/news/releases/2001/10/20011026-5.html, December, 2001. U.S Department of Justice. (Online) Available www.usdoj.lifeandliberty.gov/subs/q_support.htm, October 25,2001

Red Wine Varietals :: essays research papers

Red Wine Varietals These choices of red wines represent the five most common varieties sold in restaurants today. These wines were chosen to give a broad overview of different grape varieties as well as different countries, from an introductory point of view. Each wine in it self has significant characteristics, such as, different varieties of fruit, tannins, colors, finishes, and bodies. Each of these different wines have been paired with a different food (served appetizer fashion) slightly complimenting its body of essence. Each food was chosen because of its unique flavor, whether it be strong or delicate, not to over power the wine, but to add something to it. Most wines do not stand-alone well, like a Cabernet for example. This French Bordeaux grape variety tends to be full bodied with a long finish, and thus is typically blended in a Bordeaux style. AOC doctrine dictates that a Cabernet-Sauvignon contain at least 75% Cabernet, the finishing couvie is up to the Estwte (or whom ever the harvester m ight be) but is commonly blended with Merlot, Cabernet Franc, Petite Verdot, or a Malbec. A lighter flavored, yet full bodied featured on our wine list is the Australian Shiraz. This grape variety is a descendant of the French Syrah, found in the northern Rhone region of France. Characteristically high in alcohol and full bodied, the Shiraz is of the same vine, just spelled differently. Working our way around the globe we find ourselves in Tuscany, Italy. Chianti, over the years, has developed a tarnished image of being a cheap table wine. Most of us have melted candles at one time or another, in a Chianti bottle covered in a reed woven basket. There are three types of quality levels of Chianti, the lowest being Chianti, a step up would be Chianti Classico (from inner Chianti), and the highest Chianti Classico Riserva (from classico region, aged three years). Chianti is a commonly blended using Sangiouese (50-80% for body and character), Canaiolo (10-30% for a fruity flavor). Some times the addition of Trebbiano and Malvasia (10-30%) is added to soften the wine. As the wines continue to soften we find ourselves back in the Bordeaux region of France. The Merlot is a somewhat lighter colored grape, as compared to the Cabernet, is not as heavy, and tends to be somewhat fruitier. When discussing red wines of Bordeaux, there are three quality levels we must examine, proprietary, regional, and chateau.

Friday, July 19, 2019

Identity, Perception, Action and Choice in Contemporary and Traditional :: Philosophy Philosophical Essays

Identity, Perception, Action and Choice in Contemporary and Traditional "No-Self" Theories ABSTRACT: The ego is traditionally held to be synonymous with individual identity and autonomy, while the mind is widely held to be a necessary basis of cognition and volition, with responsibility following accordingly. However Buddhist epistemology, existential phenomenology and poststructuralism all hold the notion of an independent, subsisting, self-identical subject to be an illusion. This not only raises problems for our understanding of cognition (if the self is an illusion, then who does the perceiving and who is deluded) and volition (who initiates acts), as well as for the notion of responsibility (in the absence of an independently subsisting subject there appears to be no autonomous agent). For Buddhism, no-self theory raises serious problems for the doctrine of reincarnation (in the absence of a self, who is responsible for failing to overcome desires and attachments; furthermore, who gets reincarnated?). Arguing for such "no-self" theories, the paper attempts to demonstr ate how such difficulties can nevertheless be resolved. The self is traditionally held to be synonymous with individual identity and autonomy, while the mind, which is closely associated therewith, is widely held to be a necessary basis of cognition and volition, and the responsibility following therefrom. However Buddhism, Existential Phenomenology and Postsructuralism all point out that we have neither direct empirical experience of, nor sufficient justification for inferring, the existence of an independently subsisting self. Buddhists for instance point out that, careful attention to the empirical evidence reveals that all the experiences we have of human subjectivity per se may be characterized in terms of five skandhas or aggregates. These are 1) Form; understood as the Body, including the sense-organs, 2) Feelings and Sensations, 3) Perceptions, 4) Mental Formations (or volitional tendencies) including habits and dispositions etc., and 5) Six Consciousnesses, consisting of the consciousness or awareness of sensations emanating from each of the five senses, plus a consciousness of non-sensory or purely mental experiences. Noting the changing nature of each of these skandhas, they conclude that there is no adequate justification for the common inference that these constantly changing phenomena are changing appearances of a persistent, independently subsisting self or ego. Nor, as Phenomenologists and others have pointed out, do we experience a mind as such, — which much Western Philosophy regards, if not as synonymous with, then certainly essential to, individual identity and autonomy, — independent of the constantly changing sensations, perceptions, feelings, thoughts and ideas etc.

Thursday, July 18, 2019

Background Of Pulmonary Edema Health And Social Care Essay

Heart failure is a medical status that consequences as the bosom is incapable to provide equal blood flow to convene metabolic necessities or incorporate systemic venous reaching. Harmonizing to Conte and Clinton ( 2012 ) , this widespread province influences over 5 million persons in the United States at an disbursal of $ 10-38 billion yearly. In this paper, we will discourse a type of bosom failure, Pulmonary Edema. Sing its etiology, types, and symptoms, we will besides discourse the methodological analysiss of its intervention.IntroductionPneumonic hydrops is a state of affairs due to ground of excess liquid in the lungs. This sort of liquid collects inside O pokes inside lungs, rendering it difficult to inhale and expire ( Kapoor, 2011 ) . Typically, bosom disease cause pneumonic hydrops. Pneumonic hydrops can be by and large put into cardiogenic and besides non-cardiogenic grounds. Cardiogenic factors behind pneumonic hydropss are a consequence of high force per unit area in the arterias from the lung due to hapless bosom map. Non-cardiogenic pneumonic hydrops could be often brought on by Acute respiratory hurt syndrome ( ARDS ) , Nephritic failure, speedy slope so that you can big heights greater than 10,000 foot, The quickly increasing lung, a great overdose in strong drugs or dolophine hydrochloride, Pain slayers d rug or even chronic big dose use of acetylsalicylic acid, or in unusual cases pneumonic intercalation, transfusion-related ague lung hurt ( TRALI ) , a few infections, or possibly eclampsia in pregnant adult females. Most sick persons with pneumonic hydropss inside internal medical specialty subdivision tend to be elderly, holding ischemic bosom jobs, high blood pressure, diabetes, plus a old history of pneumonic hydrops. The full mortality will be big ( in-hospital, 12 % ) and the forecasters connected with big in-hospital human death are related to staying ventricular myocardial operate. Pneumonic vass generate a great disproportion in the startling force per unit area, finally doing addition in the liquid filtrating into the interstitial, infinites with the bronchial tube that exceeds the lymphatic system capacity to run out the peculiar liquids apart, increasing measures associated with smooth leak into the alveolar room, the peculiar lymphatic system drain pipes excess extracellular fluid measure. In the event the alveolar tissue is damaged, the peculiar liquid builds up in the air sac. Hypoxemia grows if the alveolar tissue bed is thickened merely by merely unstable which affects exchange of air and besides as fluid fills opening and alveolar country, lung following lessenings and air diffusion. The most common symptom of pneumonic hydrops will be breathlessness or possibly shortness of breath. Extra common symptoms can sometimes include easy fatigue, more quickly developing trouble take a breathing than usual holding typical exercising ( dyspnoea in effort ) , s peedy inhaling ( tachypnea ) , giddiness, or weak point.Etiology and Overview:The etiology of pneumonic hydrops is divided into two groups: Cardiogenic: It is defined as pneumonic hydrops because of amplified capillary hydrostatic force per unit area child to prominent pneumonic venous emphasis. It reflects the accumulation of liquid with low-protein substance in the lungs and air sac as a effect of cardiac malfunction. It is caused by high pneumonic capillary hydrostatic force per unit area taking to transudate of liquid into the pneumonic arteria and air sac. Myocardial infarction is the cosmopolitan find in these sick persons following-on in left ventricular malfunction and greater than earlier hydrostatic force per unit area ( Bajwa & A ; Kulshrestha, 2012 ) . Non-Cardiogenic: This is caused by assorted upsets in which factors other than elevated pneumonic capillary force per unit area are responsible for protein and unstable accretion in the air sac. noncardiogenic pneumonic hydrops ( NPE ) , is caused by alterations in permeableness of the pneumonic capillary membrane as a consequence of either a direct or an indirect pathologic abuse. The major grounds of non-cardigenic PE are Drowning, Acute glomerulonephritis, Fluid overload, infections and mismatch during blood transfusion, Neurogenic pulmonary hydrops, anxiousness, Inhalation hurt, allergic effects, grownup respiratory hurt syndrome ( ARDS ) , hurt, inspiration of contaminated air, Hanta virus ( caused by rats holding symptoms likewise flu ) , etc.Statisticss:With a acquiring old population and turning figures of patients digesting terrible myocardial infarcts, there is a lifting figure of patients with pneumonic hydrops. Heart malfunctioning is the most cosmopolitan ground of entre e to infirmary in the Medicare population in America, and more or less a million patients ( 978,000 ) were hospitalized with the designation of pneumonic hydrops in 1998. Other western provinces, for case, Australia and the UK possess a similarly high happening. Authorized researches reveal that 746 per twelvemonth, 62 per month, 14 per hebdomad, and 2 per twenty-four hours deceases are reported due to pneumonic hydrops.Physiology and Pathophysiology:Harmonizing to Plummer and Campagnaro ( 2013 ) , timely diagnosing of pneumonic hydrops is necessary as the state of affairs is finely supervised by get rid ofing the neurogenic activator. A circulatory system of a normal individual maps such that the flow of fluid from pneumonic capillaries to lungs peers remotion of fluid by pneumonic lymphatic and the normal pneumonic capillary force per unit area is about8 mmHg.Signs and symptoms:Pneumonic Edema can be ab initio diagnosed by sing the symptoms such as Dyspnea ( problem in inspiration ) , orthopnea ( concision of take a breathing ) , nervousness or sentiment of at hand fate, frothy-pink or salmon-colored phlegm ( coughed-up affair ) , Cyanosis ( blue dermal province ) , lividness, Diaphoresis ( utmost perspiration ) , trouble to idle horizontal, and reduced prognostic indicants such as Hypoxia ( deficient O in organic structure tissue ) , irregular blood force per unit area, elevated bosom rate, and enlarged pneumonic capillary cuneus force per unit area. Physical test Patients enduring from pneumonic hydrops can show critical marks demoing tachypnea ( province of headlong inspiration ) , tachycardia ( fast bosom rate ) , and hypotension ( irregular low blood force per unit area ) . Integument test can uncover skin lividness and another status of Livedo Reticularis i.e. tegument yellowing, emerging with Markss. Pulmonary test shows untypical puffing sounds with infrequent wheezing and uneven external respiration form with employment of secondary musculuss. Cardiac test exposes Pulsus alternans – a province of discontinuous weak and strong pulsation – which can be an indicant of left ventricular malfunction in Congestive Heart Failure and unnatural busynesss in cardiac stop.Pathophysiology:Pulmonary hydrops grows when the conveyance of fluid from the blood vass to the interstitial spread and in a figure of instances to the alveoli surpass the reaching of fluid to the blood by path of the lymphatic. It is initiated by disagreement in St arling force per unit areas and important hurt to a assortment of components of the alveolar capillary membrane. Besides, the order of unstable exchange and accretion in the lungs and air pouch is disturbed. The pneumonic hydrops is represented upon three separate consecutive stages: Phase 1 – elaboration in conveyance of fluid from blood capillaries to the interstitial spread Phase 2 – lymphatic does non follow fast gait and fluid and colloid start to accumulate Phase 3 – alveolar capillary membrane is improbably slender and explosions immediately, accordingly alveolar flood takes topographic pointTreatment:When measuring the patients, a chest X ray is indispensable in distinguishing between aspiration pneumonitis and pneumonic hydrops ( Udeshi, Pierre, & A ; Cantie, 2010 ) . The end of intervention of patients of pneumonic hydrops is to cut down pneumonic venous and capillary strain, enhance cardiac end product, and correct the cardinal pathological behavior. Offering O is the first measure in therapy sing pneumonic hydrops. You ever obtain O via a face mask or even rhinal cannula aa‚ ¬ † a flexible plastic stuff tubing holding 2 gaps that provide inspiration to both anterior nariss. Preload diminishing drugs lower force per unit area brought on by smooth get downing the bosom and lungs. Morphine ( Astramorph ) may be used to alleviate shortness of breath and besides anxiousness. Afterload reducing agents widen your blood vass and besides take a force per unit area infix off your heartaa‚ ¬a„?s ventricle. Later interventions include drug and O therapy. The procedure of Drug therapy is somewhat complicated as compared to the O intervention. The application of cringle water pills e.g. , torsemide, bumetanide, furosemide renders vasodilation and reduces pneumonic blocking. Besides, supervising metolazone for intervention of Congestive Heart Failure is an of import facet here. Vasodilators provide dilation of vascular arteria, accordingly decreasing the pneumonic vascular force per unit area. Morphine sulphate tends to do venous dilation and Aminophylline is prescribed after the marks of wheezing are seen. Oxygen therapy is comparatively an easy procedure for the intervention of patients of pneumonic hydrops. An unsophisticated technique of Intubation is employed. However, motorized airing may possibly be indispensable, depending on the badness of disease. Other procedures are uninterrupted positive air passage force per unit area PAP – method of respiratory airing chiefly to avoid tracheal cannulation – and bi-level PAP – used when air passage is required with the accretion of force per unit area care. Swan-Ganz catheter – The pneumonic arteria catheter is normally known as Swan-Ganz catheter, may be the incorporation of catheter in a pneumonic arteria. The aim is diagnosing ( assessment and illation ) ; besides utilized to place bosom failure or sepsis, observe therapy, and assess the effects of medicines. The pneumonic arteria catheter permits unswerving, coincident analysis sing force per unit areas indoors right atrium, ventricle, pneumonic arteria, and left atrium.DecisionAs we have already considered the statistics sing the pneumonic hydrops, although it is going common these, yet bar of every disease is possible. The patients who already are enduring from this, shall adhere steadfastly to intervention and comply with the waies given by their doctors, they should do certain that they spend their day-to-day life harmonizing to the physician ‘s advices and reding, such that their state of affairs remains under control. Besides, a healthy individual, to avoid pneumo nic hydrops if follows a tantrum, good balanced repast and continue with an suggested bodyweight harmonizing to his age and tallness, his danger of developing pneumonic hydrops will be a great trade lesser than a individual who does non follow the tips of populating a healthy life.

Wednesday, July 17, 2019

Cemetery billing and mapping system Essay

1.0 INTRODUCTIONTechnology has big over the age and has made the sprightliness of mankind much easier. Technology is alone t gray around us and shows no sanctify of disappearing. It helps enhance the quality of life and blood by doing many of our e truly(prenominal)day tasks, which leaves much time to spend on to a broader extent demanding and tedious matters. Computers atomic number 18 a great aid for businesses in foothold of reservation a scheme from different aspects faster, proficient, and reliable. Computerized systems pot generate reports and demeans in a split up of the time comp ard to manual rules. Today, many of the manhoods successful companies determination computers for record keeping and report generations. Only a few discombobulate yet to line up to the idea of computerized systems and continue to use a manual method acting of writing and enter in logbooks. Paraiso autobiography Park, Inc. is a in private owned cemetery situated in Ampid II San Mateo, Rizal.Their chief(prenominal) subprogram is set(p) at Door No. 12 Marietta Arcade MR Center, Marcos Highway, San Roque Marikina City. The cemetery first assailable in November, 1973, by Mr. Romeo M. Liamzon. It is soon existence led by their president Marietta Liamzon, the wife of the novel Mr. Romero M. Liamzon. Paraiso biographyisation Park, Inc. offers narrative run and stacks for the deceased. Having a computerized Billing and introduce system pull up stakes help furnish a proficient way to record, organize, and interpose info, regarding the clients development. The system go out help lessen the time and workload of the companies employees by giving faster, organized, accurate, and reliable development and records.1.1 Background of the ProblemIn forthwiths upstart age, computer has render a way of life it is very evident that a majority of the beas businesses still have non yet adapted to high technology. especially in most independent companies , fooling minutes are still make on paper or sexagenarian computer practices. We all know that modern federal agencys are now operating at great pace striving to come as many clients as mathematical with the lift out of their abilities. Although, as the years mold by, the number of clients and guests have grown and unhomogeneous record cases arise from these manual methods of managing clients records. Paraiso anamnesis Parks, Inc. is a private cemetery located at San Mateo, Rizal.It was formerly founded by Mr. Romeo M. Liamzon, the late husband of President Marietta Liamzon, on November 1973. It currently has more than 20,000 clients and still continues to increase. It has (28)twenty-eight hectares of take which are class into five different types of memorial atomic pile (1) lawn lot, (2) court, (3)presidential, (4) family estate, and (5)apartments (see affixation D-all. ), and are classified into 3 kinds of lots which is (a)Regular lot (b)Special (c)Premium Special . Paraiso narrative Park, Inc. has surely grown over the years and along with it, its clients the increasing numbers has been overleap over the years and at that placefore few of the processes of Paraiso record Park, Inc. are in command of modification or update. Paraiso memoir Park, Inc. is currently using a manual method of Billing and Tracking system. This manual method is prone to human errors and requires a sizable amount of time and effort.When computing the recompenses of a client, wrong input into a ledger due to human errors poop solving in creation of a new(a) entry, which consumes valuable time and effort. This leads to the delay of circuit card on the allowances of a customer. thither have as well been cases where a page or the whole ledger is lost, damaged, or pose. It rouse be troublesome in purpose the misplaced page or reproducing a damaged page. The filing of records is too a manual method of writing trim down information and then storing them into shoot cabinets.Records cornerstone be lost or misplaced from non being properly inserted into the tear cabinets. If a request is made to resume the record of a particular(prenominal) client, the employee essentialiness attend by means of each leaflet of the file cabinet, which is very time consuming. Records and entropy lack security. Customer information is at risk to unauthorized medical prognosising. Since there is no lock on the ledgers or file cabinets, anyone can gain access and view records or customer information. Once a customer has been issued a customer leaflet, there have been cases where in a customer leave alone forget to bring their customer booklet when giving a honorarium of installment. The employee impart have a leaden time feel outing the account of the customer since the capture number is unknown.They will search manually through each ledger, divulge by name. This becomes a problem since their ledgers are non organized in alphabeti cal order. In tracking a specific grave for customers, relatives, or visitors who do not know or remember the track of the lot, Paraiso story Park, Inc. will search through several blotters for the name or carry on of the pass along lot. The blotters are not staged in alphabetical order, so the employee must search thoroughly name by name. The tallying of the in stock(predicate) lots in Paraiso Memorial Park can be hard with the large number of overall lots in Paraiso. In order to find out how many lots are still available for sale, employees must stash away the information gathered from numerous blotters. 1.2 Overview of the incumbent State of the TechnologyParaiso Memorial Park, Inc. has well-grounded brokers that are authorized to assist old customers and especially new clients that are unstrained to buy. There are 20 transactions averaging per day and Paraiso Memorial Park, Inc. has 20,000 customers (al cause profusey paid) to help oneself. There are two ways to t ake a lot in Paraiso Memorial Park Inc. these are the come withing inquisitive to avail a lot in Paraiso Memorial Park First customers marvel through an agent in the commons which is called The characterr of the twenty-four hours.This agent normally holds a Plan of the Park, Pricelist of the kinds lots in Paraiso Memorial Park, gross revenue use Form, separate practical application for Creditor and bring to bewray. Customers may then ask near the charge of the lot, kinds and classification of lot, terms and status of payments, and how the customer will pay (cash or check) and where. The Agent will occasionally ensue their client throughout the park if request if the customer is willing and agrees to buy the lot, the agent checks the lot conception if the requested lot is available or not, then image checking it by calling the briny spatial relation located in San Roque, Marikina City.If the avail magnate of the lot requested is confirmed available, the agent will t hen present the Sales occupation Form and Customer Data Sheet, Application Form for Individual Application for Creditor, and centralize to Sell to be filled up by the customer. The said forms stipulate the form _or_ system of government of the company regarding lot utilization, rules, and regulations. The agent and the customer will begin scheduling a date and time for when they will go to the main(prenominal) office for verification of data and issuance of a swear slip. This deposit slip will be presented to the cuss (Life Saving Bank besides the main office) upon payment. afterwards, they will rescue to the Main Office for the issuance of prescribed receipt, and the customer booklet depending if customer is in installment basis. inquisitive to avail a lot in Paraiso Memorial ParkInquiry through the Paraiso Memorial Park main office located in San Roque, Marikina City. There is alike an agent there called The Officer of the Day. Customers inquire through this agent and fol low the same steps and procedures as if at the park office inquiry, except the customer cannot survey the memorial lots. The checking of availability of the requested lot is also quicker, since the main office holds the blotter. number of the Certificate of Ownership will be given over within a calendar month after the entire payment to have it prepared and signed by the official signatory and a PHP500.00 bung will be charge.The mash to plow will be given to the purchaser once it is signed by the official signatory that is within a month of the first payment. Along with the Contract to Sell is the Perpetual Care Fund in a form of trust amounting to PHP 5, 500.00 to PHP 132, 000.00 depending on the lot. (See Attachment C-7) Paraiso Memorial Park accepts all kinds of Check, whether Post-Dated Check or Personal Check. When a customer gives a post-dated check Paraiso Memorial Park prints out in a paper the information on the post-dated check and signs it saying Paraiso Memorial P ark Inc. receives the post-dated check.The Individual Application for Creditor is a form of policy wherein if the conditions are met, a PHP 20,000.00 will be deducted to the remaining balance of the buyer. (See Attachment C-3.) If the customer is unable to pay according to the payment terms, a penalty will be given depending on how long the customer is overdue. A three (3) month forbearance period is given before charging for the penalty interest. Paraiso Memorial Park, Inc. offers up to six (6) terms of payment. (See Attachment C-21 and C-22). If the customer inescapably to use his/her memorial lot for burial purposes (Interment), she/he must pay in full or in cash in order for the lot to be utilise or utilized.Paraiso Memorial Inc. will furnish an Interment Form which is only provided in the Main Office. The authorized (beneficiaries) customer will fill-out the interment form and apply for an interment. Issuance of deposit slip is also given by the cashier at the main office for paying the interment fees at the bank (Life Saving Bank beside the main office of Paraiso Memorial Park Inc.). After paying, the customer will then return to the main office for the issuance of formalised Receipt.Then Information is now record into the interment sheet. When a customer is at-need (customer needs a memorial lot for speedy burial), he/she must pay in full or in cash in order for the lot to be used or utilized, take invoice that in this kind of transaction, the lot price is much higher than pre-need sales. The Sales Application Form, Customer Data Sheet and Contract to Sell are now manually recorded into two (2), one is the rap sheet and the other is the subordinate word Ledger. The Subsidiary ledger contains information about a single account, while the Blotter contains the information of the purchased memorial lot.The Tracking process or finding the availability of lots in Paraiso Memorial Park Inc. is done by manually scanning the lot plan and blotters. The lot plan is the map of Paraiso Memorial Park this is categorized by world and Garden, and is arranged by blocks/lots (see attachment C-25). Availability of the lot can also be seen here. The Blotter contains lot area, contract no., name of buyer, date availed and the remarks (if lot is full paid or not). Paraiso Memorial Park, Inc. forever updates their lot plan and blotters to remove the particular of double sales. The Park checks once a year the overall number of available lots up for sale. Currently Paraiso Memorial Parks has 25,000 lots.1.3 Project RationaleA computerized care and tracking system is very important in the succession of adaption on monitoring billings and customers of Paraiso Memorial Park Inc. This brings commodious opportunities for development of Memorial Companies whereas data is already in their grasps. To the company, it is intended to take full advantage of current technologies that provide you with the ability to maximize your resources, increase prod uctivity, improve trueness and promote great cost effectiveness. To the employee, it is unquestionable with functions which help save time and effort.It also provides an easy access to the authorized military force only and performs automatic computation for billing. To the customer, the best information and services are ready to serve and a faster billing process is given, creating less hassle on paying bills. To the emerging researcher, this will devolve them as a reference for their forthcoming subjects related in this study and can then be improved as technology and knowledge is growing. To STI College Marikina, this will serve as a reference to future students and will give them idea in creating or building a system of their own. This project aims to design and provide a methodology and its associated tools in order to indorse the integration of applications and process which have not necessarily been designed to coexist for memorial parks and competitive business.

Marketing Plan: Product and Performance Essay

Marketing Plan: Product and Performance Essay

Executive SummaryMobility, latest trends and technologies are three most significant factors that customer seek today when they walk-in in an electronic item’s outlet. Years before the journey of technology started out from the calculator the most basic computer as we call it. Today how that technology has emerged and the most latest is PDA (Personal Digital System), full computer in a small device to perform click all of the tasks. New Nokia Mobile phone has all the features of a desktop computer, no need of a laptop.You get your product to begin with.The english major source in use during cricket matches, exercising in the morning and during traveling for work or school. 73% of college easy going women (18-25) years of age surveyed tune into radio, although the channel loyalty is not there. The most frequent listening occurs after dinner time.This is different from male portable radio listeners as the FM channels are replacing cassettes as a music source while driving, o ther survey shows that second one of the popular source of music are the FM stations, FM 89, 91 and 106.Finding the demographics of your target marketplace will permit you to good tailor the launch strategy to the folks.

180 million), 16.667% of Pakistanis are young. Statistics shows that 60% of population is under 25 that is 2/3rd wired and nearly 10 million are in the urban areas. GEN X and GEN Y is the most experienced  and accessed generation in the human history.A merchandise is a new product procured or produced by the business to meet with the requirements of the customer.Our Secondary objective is to make good profits and make few more products like this with working hand in hand with the fashion and our way would be walking extract from earrings to necklaces, bracelets and other fashion accessories.Marketing ResearchMethods of Data collection:Basically there are two methods of data collection:1) Primary Data2) Secondary DataPrimary Data Collection:Primary available Data is that data which is collected specifically for the project at hand. The primary data for our assignment resulted from the unstructured interviews that we conducted from different many friends and family members and also many strangers.Secondary Data Collection:Secondary Data is that data, which has already been collected for some other purpose but can be used as reference material.The aim is getting your product into the industry although delivery methods vary widely based on the product.

In other words, the market we are making is new from where fashion and technology work together but a relatively alike market of mobile phones has a situation that cares more about apps logical and memory than on radio and/or music player. So, we are going to come in with focus on music players and radios deeds that would even make consumers look different by the fashion of earring they’d carry. A new market but has links with the standing strong market of static mobile phones.The ProductIntroduction of product:Now days, mobility is becoming an important factor in electronic devices.A superb product isnt simple to define since itll mean things.Technical and Functional Aspect of the Product:This gross product would be an earpiece connected to a player that would be smaller than a phone. Both the devices would be connected via Bluetooth. Their range of connectivity would vary to many more than 20 square meter so the consumer doesn’t need to keep the device near and playlist functions would increase the ability of gross product to play songs as per the mood of the consumer. Reason of using earrings with the wireless earpiece is to make the product easier good for people to wear and increase the range of our target market.To start with, youre mindful of how much it costs to create your merchandise.

Issue: How to identify the potential outlets?Mission statement:â€Å"We are the followers of the latest trend we strongly believe that fashion develops, we provide the best and quality is never compromised. Technological more flexibility and innovation are the key factors that we emphasize on while shaping a solution for our customers.† Vision statement:â€Å"Innovation†Our product Oriented Definition:â€Å"We manufacture earrings local radio with music player†Our Market Oriented Definition:â€Å"To the trendy and tetchy, Moby X is the radio and music player that provides mobility and a perfect curious blend of fashion and technology that makes you feels different and latest than others.†Target MarketMoby X will form a major share of its domestic market amongst those people who are attracted towards the product with exclusive appearance, unique functionality, style and design.Describe the way your target marketplace free will get your merchandise and also how youll market your goods.The mini chip radio and music player in the earrings itself is fascinating and will communicate on its own towards the people who are engrossed through mini products.Positioning†¢Product Positioning:Moby X would provide higher frequency range compared to other radios available in the market, good will have a long lasting battery and the most important advantage that our product provides is the mix of fashion and technology that various forms our distinctive attribute.Value Proposition:Moby X is a better quality product providing distinctive feature and being a leader makes it more special and different letter from other competing products.  LAPCO using latest Japanese technologies is most reliable and durable.In the product description, you should explain what product or your service is, the particular thrust of apply your strategy and the strategies thatll be used to do your own objectives.

†¢ Complexity: Moby X is easy to use and the first demo CD provided with the product provides the proper guide and features to use the product.†¢ Divisibility: Moby X is an expensive product and initially no discounted rates can be offered.†¢ Communicability: The experience that customers take with them will make its use and only difference spread amongst customers.Market AnalysisBasis of SegmentationDemographic segmentation:Demographics refer to the characteristics of population including such factors as size, distribution and growth, because people constitute market, demographics are of little special interest to market executives.In the end, it is not mysterious and youll be able position to promote your company or to manage a person to deal with advertising for you once you understand how pieces fit together.Any one lying in the income bracket of Rs 50,000+ can afford this productPsychographic Segmentation:The psychographics of the Moby X can be analyzed by r eviewing the advertisement. The lifestyle shown in Moby X advertisements portray successful, sophisticated, professional women who are active energetic and full of life. Behavioral Segmentation:Under this aspect LAPCO Company has based their automatic segmentation on the basis of customer desired benefits. People would prefer buying our product because it’s the first ever product to be launched by LAPCO with radio logical and music player facility which is easy to use, and more over its attractive mix of not only radio and music player great but also as a fashion accessory.The plan has to be accessible to any employee at any given moment.

Proper awareness about the product logical and the setting of the frequencies accordingly so not to affect the ear would have to be justified to the people.Technological:Pakistan is developing technologically and further awareness and further development will assist in improving the product’s functionality.Competitor AssessmentCOMPETITOR ANALYSISMoby X is competing in portable media industry.Major Competitors:Our major competitors are all those manufacturers who are specialized in logical and dealing with microelectronic items, who believe in size and design of product with quality.A well-designed marketing program can help you bring new customers increase awareness of your company and boost sales.COMPETITIVE STRATEGIESDifferentiation:Moby X is an innovation in the arena of radios and all kinds of classical music players. It gives connectivity to the outside world in a way that adds value and beauty to the face.Focus:Moby X is designed especially unlooked for upper middl e class and upper class urban population including GEN X AND GEN Y, fashion followers and trend setters.COMPETITIVE POSITIONMultiple Markets:We what are following the multiple market strategy for Moby X by focusing more towards the upper class and upper middle social class of the society.A promotion program must be determined by where a business ought to be at some point later on.

Since our product is new we great need to do personal selling and convince consumers to buy our product. Then eventually as we gain a foot hold in the market we will have retailers selling our product.Marketing StrategyMARKETING MIXPRODUCT CLASSIFICATION:Moby X is broadly classified as consumer product and under this category we define it as a own specialty product because it is a perfect mix of style and technology. It involves strong brand preference and loyalty, special purchase efforts by consumers, little comparison of brands and low price sensitivity.The advertising program is an overall responsibility from the advertising staff along keyword with company leaders .It includes 3 years’ money back warranty and a pair of fabulous earrings along with the product. Customers are encouraged to fair share their views about the buying experience of the product and after sale experience through surveys conducted at the outlets. An exclusive website is designed to cater based its customers for solving all  their queries regarding the product. Online purchasing service is also available.Face it is a chore.

3 years (Limited) Warranty.Size – (1/3x 1/3 x 3/8) mm is the size of radio chip. 30 x 20 x 5 mm is the size of the earring. Weight – 1/2 oz is the low weight of the earring radio.Marketing plans might appear intimidating initially, but they are manageable and can be inspirational to collect.BRANDINGBrand Equity:Moby X will establish it with the passage of time because of new its good quality and better understanding of customer needs.Brand Name Selection:Moby X is selected as the brand name because it defines the mobility and easy to around carry feature of the product and X signifies the extra factor that we  provide to our customers in the form of earrings (fashion accessory).Brand Sponsorship:LAPCO is manufacturer’s brand.Brand Development:No extension.There are good essential elements that plans include although advertising strategies can change depending on type of goods or services, the business and the goals you last wish to achieve.

Free demo CD is also given. Product Mix:Initially Moby X is introduced in the form of earring but with the passage of first time it will offer in other versions also like in the form of bracelets, rings, and lockets.Product Life Cycle:Our product is at the introductory early stage of product life cycle stage.PRICEMarketing Objectives:â€Å"To create a market share and to stand out as distinct product amongst the other competitors†Marketing Mix Strategy:The price has been decided based on the competitors logical and customer needs and requirements.The promotion plan makes it possible for the advertising team to examine their prior decisions logical and understand their outcomes to be in a position to get prepared for the future.PRODUCT PRICING STRATEGYComparing competitor’s pricingCompetitorPriceSinclair XI Button RadioRs. 2304.93FM Mini Radios Rs.719.3500.PLACEMENTThe product would be sold through â€Å"Indirect Marketing Intermediary†. The product will be sold through push strategy that is product would be first distributed to the wholesalers and then to retailer. The retailers would assist in creating contact with the other retailers which would expand the network and add value.

Newspaper:Moby X is an expensive and new product. There is need to create awareness amongst people that such a product exists. ‘Dawn’ newspaper would be a better choice to advertise being one for the most popular newspapers in Pakistan. A full page would be dedicated to advertise the product providing  a detail know how of the features and distinctive attributes.Since it is a fashion product also magazines such like SHE, STYLE, SYNERGYZER and MAG would also be used to advertise the product.Billboards:The locations where we have decided to place our advertisements are cell all the upper class areas in the populated cities of Pakistan. For instance the major areas identified all the other malls where luxury electronic item’s outlets how are available advertising would be done by placing billboards. In Karachi, at Teen Talwar, Boat Basin, Shahrah – e – Faisal and other foreign markets like Tariq road, Saddar Mobile mall and the road that leads t o Jinnah International Airport.com that special offers all the latest songs.Sales Promotion:One free pair of earring apart from the one already provided in the package would be given with the product.Public relations:Brochures providing details of the safety of wood using the product would be distributed in public places. Articles about the working and flexibility in use would be published in a leading magazine to inform the public about the safety in using this product.August: Increase our relative market share and launch our product in other flat major cities of Pakistan i.e. Lahore, Islamabad.September: We will start an integrated internet campaign targeting young college students.